Posted On: 360 video


Kodak develops mount for 360 Video Camera system for the 3DR Solo

May 23, 2016 - By 

Aerial 360 photos and videos are among the most impressive uses of 360 photos.

With a newly developed mount Kodak attaches two SP360 4k cameras to the drone.  With both lenses facing away from the drone, the drone does not appear in the shot.  The video from the cameras would need to be stitched.  However, the SP360 4k already includes software for stitching two hemispherical videos into one fully spherical video.

However, there are a lot of technical challenges involved, including the need to patch the image of the drone, which can occupy as much as half of a spherical photo or video, as well as vibration considerations.

Kodak posted a teaser on their page about a dual camera drone mount for the Kodak SP 360 4k and the 3DR Solo drone.


China’s Virtual Reality Market Will Be Worth $8.5 Billion and Everyone Wants a Piece

May 21, 2016 - By 

Hip-hop dancers, military marchers and daredevils in winged suits are bringing China’s Internet titans into the world of virtual reality.These video stars have joined South Korean pop idols and animated fireflies as central players in a $1.1 billion global VR spending spree that’s being fueled by.

At least 200 startups are working in China’s virtual-reality industry, according to Inc., a Baidu unit.

Baidu, Alibaba and Tencent—often referred to collectively as BAT—have a combined market capitalization larger than Israel’s gross domestic product, and they serve 688 million Internet users in China alone. China’s VR market is expected to reach 55 billion yuan in value by 2020 from 1.5 billion yuan last year, according to Guangzhou-based researcher iiMedia. Shares of Tencent rose 3.1 percent, the most in two months, in Hong Kong trading on Monday, while the U.S.-traded stock gained 4 percent. Baidu jumped as much as 4.2 percent in trading in New York, and  Alibaba advanced 2.6 percent.

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Why immersive video is the new digital marketing reality

May 9, 2016 - By 


We’ve seen brands experiment with immersive video of various kinds before.

A few years ago, Häagen-Dazs invited customers to watch a classical concert on their ice cream containers with an augmented reality mobile app.

Dos Equis, meanwhile, created a brand experience that allowed viewers to go inside a Halloween masquerade ball using 360-degree video.

Mercedes-Benz USA is the latest to launch an immersive video experience, this one taking viewers to the mountains of Colorado.

The video, which features both the Mercedes-Benz 2017 GLS and Loki the Wolfdog, is part content marketing, part social influencer campaign (Loki is an Instagram star).

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