Why immersive video is the new digital marketing reality
We’ve seen brands experiment with immersive video of various kinds before.
A few years ago, Häagen-Dazs invited customers to watch a classical concert on their ice cream containers with an augmented reality mobile app.
Dos Equis, meanwhile, created a brand experience that allowed viewers to go inside a Halloween masquerade ball using 360-degree video.
Mercedes-Benz USA is the latest to launch an immersive video experience, this one taking viewers to the mountains of Colorado.
The video, which features both the Mercedes-Benz 2017 GLS and Loki the Wolfdog, is part content marketing, part social influencer campaign (Loki is an Instagram star).