Why immersive video is the new digital marketing reality

May 9, 2016 - By 

 

We’ve seen brands experiment with immersive video of various kinds before.

A few years ago, Häagen-Dazs invited customers to watch a classical concert on their ice cream containers with an augmented reality mobile app.

haagen

Dos Equis, meanwhile, created a brand experience that allowed viewers to go inside a Halloween masquerade ball using 360-degree video.

Mercedes-Benz USA is the latest to launch an immersive video experience, this one taking viewers to the mountains of Colorado.

The video, which features both the Mercedes-Benz 2017 GLS and Loki the Wolfdog, is part content marketing, part social influencer campaign (Loki is an Instagram star).

Read More : https://www.clickz.com/2016/03/11/why-immersive-video-is-the-new-digital-marketing-reality

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